ALA 's Marketing Efforts: what will the emerging leaders do?

I will be interested to see where Leslie's Emerging Leaders go with these projects . The two I am most interested in are:

• Design a membership brochure at attract nextgen librarians.
• Work on recommendations for a new branding campaign for ALA including a new logo.

Seems a bit like siloing of talent and resources to me. Just a humble suggestion—think mixed media. Brochures are nice, but there are other methods to spread the message. Use as many mediums as possible. I REALLY hope that nextgen is going to be marketed to by nextgen.

Meanwhile, I wrote the draft introduction to my ‘advertising' book for ALA Editions over the holiday. I hope to be able to share it with people soon, but I have to find out about the legal technicalities. I have a chapter tentatively titled “Brand the Patron” -- which is shaping up to be my favorite.

Comments

[Angel]

The one I would be interested in, and I am not a LITA member, is the one LITA has for providing free/cheap online training as a membership benefit for new librarians on a tight or nonexistent budget. I did paraphrase, but that is the gist. I do think that it should be applicable to all librarians. New librarians are not the only ones who lack decent funding for professional development. A few other things I am not too convinced about, but it is a matter of wait and see, so, I shall wait and see. Best, and keep on blogging.

[Mary Beth Sancomb-Moran]

You know, one of these days librarians will stop throwing brochures at every conceivable audience and issue. Perhaps a recruitment campaign for NextGen folks as librarians should include something a bit more....NextGen.