I will be interested to see where Leslie's Emerging Leaders go with these projects . The two I am most interested in are:
- Design a membership brochure at attract nextgen librarians.
- Work on recommendations for a new branding campaign for ALA including a new logo.
Seems a bit like siloing of talent and resources to me. Just a humble suggestion—think mixed media. Brochures are nice, but there are other methods to spread the message. Use as many mediums as possible. I REALLY hope that nextgen is going to be marketed to by nextgen.
Meanwhile, I wrote the draft introduction to my ‘advertising' book for ALA Editions over the holiday. I hope to be able to share it with people soon, but I have to find out about the legal technicalities. I have a chapter tentatively titled “Brand the Patron” -- which is shaping up to be my favorite.