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April 04, 2007


jill stover

Hey, B! Conveniently enough, your approach here ties into a post I wrote today about having a service recovery plan. By checking in with patrons and being proactive about their satisfaction, you're preventing dissatisfied patrons and all the bad WOM and things that go along with them. Also, your observation about females' use of the rooms is very interesting. This is why targeting is so important. Those female students are probably going to be exposed to different media vehicles and respond to messages differently than the men, so you'd want to tailor messages accordingly, like you point out. Oh, and your whole point about an ad that models a desired behavior is what I'm going to talk about in a post I'll write about the research I've been doing with a marketing professor. I hope you'll let me know what you think of it, so more on that later.

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