The Secret New Steelcase Chair: I wish I could tell you more

Read about the Node (June 13, 2010)

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I saw a really cool furniture product today. Our Steelcase reps were kind enough to bring it by. Unfortunately I can’t reveal anymore than this:

 
It is still semi-secret due to competitive reasons, but I believe more info will be available publicly in May/June. Ask your local Steelcase rep about it—they might be able to demo it for you, but they are keeping it under wraps, literally.

[content removed-- for now]

I really hate to put up a teaser post like this, but I don’t want to get my people in trouble. I know that someone at the Steelcase Headquarters reads my blog so let me know if I can reveal a bit more! 

ps: IDEO helped design it so you know it is awesome.

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Update. Well, I had a voicemail this morning from Steelcase asking me to remove a paragraph from this post. They were nice about it and didn't say that I "had" to... so out of respect for them I did. I totally appreciate their sense of style and I know how it is when you're working on a secret project. 
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Update #2
 I see that a number of people have been finding this post when searching the name of the new Steelcase chair. I really hope to have a ton of information to share on Sunday, June 13. If you really want to learn more about the N**E check back next week. Personally, I'm more interested in the philosophy of the product rather than the design. There is a good story there and I can't wait until it goes public.

Comments

[notAmarketingDroid]

Own much Steelcase stock? :-)

[Elizabeth]

I'm FAIRLY sure I have an idea what this chair might be. Steelcase did a study in my library on furniture use (this is what happens when one of your campuses is named after the family who founded the company).

But to the doubters - seriously, they have some pretty awesome new furniture coming out.

[brian]

I don't own any SCS. Not bad at $6.55. I'd wager that in 3 years they can climb back to $18 where they were in 2007. One stock I do own though is Ford (F)-- I grabbed a chunk when it dropped under $2 and now it is around $13. I'm going to ride that all the way up to $30. For the record though I only drive Honda.

@Eliz.GVSU perhaps? The chair is cool. Not just for libraries but learning in general.

[Green123456]

I don't knonw what it is but it looks like it has a tablet arm?....

[brian]

I've seen a lot of bad tablet arms but the approach with this chair actually works well, from my 10 minute demo.